politica sulla riservatezza

Mezzano Privacy Policy

Last Updated: August 21, 2024

Mezzano respects your privacy and values the relationship we have with you. This Privacy Policy describes how Mezzano Store ("Mezzano", "we", "us", "our") collects, uses, discloses, and safeguards your personal information.

What Information We Collect

We may collect various types of personal information about you, depending on how you interact with us. This information may include:

  • Contact information: Name, address, email address, phone number, username, or social media handle.
  • Device identifiers: Device information like MAC address, IP address, cookies, or other online identifiers.
  • Demographic information: Age, sex, ethnicity, and gender.
  • Physical characteristics: Hair type and colour, skin type, and eye colour (if using virtual try-on apps).
  • Biometric information: Facial geometry (if using virtual try-on apps).
  • Commercial information: Purchased, returned, or considered products, and product preferences.
  • Payment information: Payment method and card details (including card number, billing and delivery addresses).
  • Identity verification information: Photo ID for in-store pickups, loyalty member ID, and authentication information (passwords).
  • Online or network activity information: Browsing and search history on our websites or apps, log file information like browser type and visited webpages.
  • Geolocation information: Information that identifies your physical location (GPS coordinates or approximate device location).
  • Audio and visual information: Recordings of your voice during customer service calls and video surveillance footage from our stores.
  • Professional or employment information: Professional licenses or certifications (for professional programs).
  • Health and medical information: Skincare concerns, diagnoses, medical reports and history (if applicable).
  • User Content: Communications with us and any other content you provide (photos, videos, reviews, articles, survey responses, and comments).
  • Inferences: Drawn from the above information.

How We Collect Information

We collect information from you in various ways, including:

  • Directly from you: Purchases, contacting us, using mobile apps, virtual try-on apps, live chat, creating an account, loyalty programs, surveys, contests, appointments, or attending events.
  • Friends or family: When they send you a gift or make a referral.
  • Websites and emails: When you visit our websites or open/click on emails, we (and third parties) may collect information through cookies, pixel tags, and similar technologies.
  • In-store and offline technologies: Video surveillance, traffic counting devices, WiFi technology, and call recording.
  • Business partners and service providers: Demographic companies, analytics providers, advertising companies, retailers, and others we collaborate with.
  • Social media platforms: When you interact with us on social media or log in to our websites using your social media credentials.
  • Other ELC Brands: If you've interacted with them.

We may combine information from these sources to understand your preferences and improve your experience.

How We Use Your Information

We use your information to:

  • Provide products and services: Fulfil orders, process payments, create/maintain accounts, identify concerns, recommend products, real-time support via chat, manage purchases.
  • Communicate with you: Respond to inquiries/complaints and assist with orders.
  • Administer events, contests, promotions, or product reviews.
  • Marketing and advertising: Send postal mail, text messages, emails, push notifications, or targeted social media and website ads.
  • Operate and improve our websites and apps: Remember your information, understand your preferred purchasing methods, and evaluate/improve services, advertising, websites, and apps.
  • Operate and improve our business: Conduct analytics, quality assurance, process adverse event/product claims, research and development, accounting, auditing, and other internal functions.
  • Legal and security purposes: Detect/prevent harmful/fraudulent/illegal activity, loss prevention, comply with legal requirements, industry standards, and our policies.
  • Audit interactions: Ensure compliance with applicable laws and measure product/service/advertisement effectiveness.
  • Identify and repair bugs on our websites or apps.
  • Other specific purposes notified at the time of collection.

How We Share Your Information

We may share your information with:

  • Our Brands: For marketing and advertising and other identified purposes in this Policy.
  • Subsidiaries and Affiliates: On a need-to-know basis for identified purposes.
  • Service Providers: Who perform services on our behalf based on our instructions (payment processing, order fulfilment, website/app functionality, hosting, analytics, customer support, advertising, and marketing).
  • Corporate transactions: In the event of a sale or transfer of all or part of our business or assets (merger, acquisition, joint venture